Essays about: "consumer decision-making"

Showing result 11 - 15 of 256 essays containing the words consumer decision-making.

  1. 11. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 12. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Luja von Köckritz; [2023]
    Keywords : circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Abstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE

  4. 13. Navigating Uncertain Waters: A Bayesian Threshold VAR Approach to Understanding the Impact of Commodity Price Shocks on Inflation

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Cajsa Klass; Selin Scheuerer; [2023]
    Keywords : Uncertainty; Bayesian; Commodity Price Pass-Through; Inflation; Threshold VAR;

    Abstract : The Covid-19 pandemic in early 2020 led to unprecedented uncertainty, reducing the predictability of macroeconomic variables. At the same time, commodity price movements as a contributor to national consumer price inflation continue to surface in debates. READ MORE

  5. 14. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  6. 15. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE