Essays about: "consumer desire"

Showing result 1 - 5 of 82 essays containing the words consumer desire.

  1. 1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  3. 2. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  4. 3. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

    University essay from Lunds universitet/Innovation

    Author : Tora Abrahamsson; Juliana Kalling; [2023]
    Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

    Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE

  5. 4. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Stina Lidén; Amanda Rosdahl; [2023]
    Keywords : Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Abstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE

  6. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE