Essays about: "consumer dissonance"

Showing result 1 - 5 of 17 essays containing the words consumer dissonance.

  1. 1. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  3. 2. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Burenius; Louise Lien; [2021]
    Keywords : consumer behaviour; food consumption; vegan diet; changing consumption behaviour; The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain; Cognitive Dissonance Theory;

    Abstract : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. READ MORE

  4. 3. The last mile check-up

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrik Brändström; Viktor Löfwensporr; [2020]
    Keywords : Shared micro mobility services; Theory of planned behavior; Consumer Attitude; Consumer Behavioral Intention;

    Abstract : By 2050, an equivalent of two-thirds of the world's population will live in urbanized city areas. While urbanization has presented many opportunities, it also presents significant challenges in regard to urban transportation. Adherently to this trend, sustainable urban transportation is a challenge for Swedish city areas. READ MORE

  5. 4. Cognitions, Conflicts & Consumption : Work CSR congruence and employees’ cognitions and rationalization in the fair fashion industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sara Fransson; Ina Müller; [2020]
    Keywords : Corporate Social Responsibility; Cognitive Dissonance; Fair Fashion; Corporate Social Responsibility; Kognitive Dissonanztheorie; Nachhaltige Mode; Corporate Social Responsibility; Kognitiv Dissonans; Rättvist Mode;

    Abstract : Background: The world faces a consumption crisis. The fashion industry in particular is a branch in which excessive consumption patterns are present. Consumers have intentions to consume products that are more sustainable but often do not purchase accordingly; this is commonly called the CSR-consumer paradox. READ MORE

  6. 5. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
    Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

    Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE