Essays about: "consumer durable goods"

Showing result 1 - 5 of 11 essays containing the words consumer durable goods.

  1. 1. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

  3. 2. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Cecilia Rånman; Axel Bendes; [2018]
    Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

  4. 3. A study about purchase intentions for a green durable good

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johanna Persson; [2018]
    Keywords : Purchase intention; Green durable goods; Green production; Green consumption; Köpintention; Miljövänliga produkter med lång livslängd; Miljövänlig produktion; Miljövänlig konsumtion;

    Abstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE

  5. 4. Revealing distributional transmission channels of monetary policy: Evidence from U.S. household-level data

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Inge Klaver; [2017]
    Keywords : Monetary policy; Monetary policy shocks; Inequality; Heterogeneous households; Consumption;

    Abstract : Increasing inequality and a slow recovery have prompted interests in the redistributional effects of monetary policy. In order to improve understanding of transmission channels and to enhance the effectiveness of monetary policy, this thesis sets out to explore heterogeneous consumption responses to monetary policy shocks. To this end, U.S. READ MORE

  6. 5. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE