Essays about: "consumer electronic"

Showing result 21 - 25 of 124 essays containing the words consumer electronic.

  1. 21. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  3. 22. Atomic wear mechanisms of hard chrome against Al2O3

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Raul Fierro Tobar; Marius Yuku; [2021]
    Keywords : Wear mechanisms; DFT; MD; hard chrome; aluminium; RDF; adhesive; abrasive; Nötning; DFT; MD; hårdkrom; aluminium; RDF; adhesiv; abrasiv;

    Abstract : Hard chrome exhibit hardness of about 70 HRC and lubricity that prevents seizing and galling and is therefore the common first choice for engineers to reduce friction and minimize wear. These properties enable engineering applications such as cutting and drilling, especially in manufacturing, production and consumer good industries. READ MORE

  4. 23. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  5. 24. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Therese Melander; Filip Dyrelöv; [2021]
    Keywords : ;

    Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

  6. 25. Behavioral Insights into Personal Electronics Repair: Accelerating the Swedish Transition to a Circular Economy

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Mariana Lopez Davila; [2021]
    Keywords : repair; electrical and electronic equipment; theory of interpersonal behavior; circular economy; Sweden; Social Sciences;

    Abstract : Sweden is actively seeking to scale up repair activities as part of its strategy to reduce waste, transition to a circular economy, and achieve zero net emissions by 2045. In the last couple of years, several new policies to promote consumer repairs have been adopted or proposed in Sweden. READ MORE