Essays about: "consumer excitement"

Showing result 1 - 5 of 6 essays containing the words consumer excitement.

1. 1. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vladislav Galkin; Christopher Kewenter; [2021]
   Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

   Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

3. 2. Consumer perceived brand innovativeness : Effects and Moderation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Magdalena Pelikan; Pierre Meynard; [2018]
   Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

   Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

4. 3. Towards an understanding of consumer´s behavior of buying secondhand products on social media

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Yingxi Jiao; [2015]
   Keywords : passive shopping; consumer-to-consumer C2C business; social media; secondhand Products; consumer behavior; Active shopping; utilitarian and hedonic shopping.; Social Sciences;

   Abstract : Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. READ MORE

5. 4. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

6. 5. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anja Gandara Gil; Daniel Hellgren; [2011]
   Keywords : Brand personality; brand identification; preference; brand trust; culture;

   Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE