Essays about: "consumer goods brand developing"
Found 5 essays containing the words consumer goods brand developing.
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1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
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2. Factors affecting Chinese consumers buying luxury goods overseas
University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE
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3. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder
University essay from SLU/Dept. of Forest ProductsAbstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE
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4. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines
University essay from Ekonomihögskolan, ELNUAbstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE
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5. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.
University essay from Lunds universitet/Juridiska institutionenAbstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE