Essays about: "consumer identity"

Showing result 1 - 5 of 124 essays containing the words consumer identity.

  1. 1. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

  2. 2. Framtidens återvinningsstation : mer än bara återvinning

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Joanna Ederyd; Sara Aneljung; [2019]
    Keywords : avfall; konsumtion; nedskräpning; återbruk och återvinning;

    Abstract : Återvinningsstationen är den plats vi går till för att slänga förpackningar och tidningar som vi inte längre har nytta av eller som anses vara förbrukade. För många är dessa platser förknippade med ljudet av krossat glas, öllukt och smuts på kläder och händer. READ MORE

  3. 3. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

    University essay from Göteborgs universitet/Graduate School

    Author : Trang Le; Angela Pavasovic; [2018-07-03]
    Keywords : Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    University essay from Göteborgs universitet/Graduate School

    Author : Vendela Fridell; Frida Mandelin; [2018-07-03]
    Keywords : Identity; Influencer; Instagram; Consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Master of Science in Marketing and Consumption.... READ MORE