Essays about: "consumer identity"

Showing result 1 - 5 of 134 essays containing the words consumer identity.

  1. 1. Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals

    University essay from Göteborgs universitet/Graduate School

    Author : Andrea Norberg; [2019-07-03]
    Keywords : Sustainability; Slow fashion; CCT; Identity; Status; Slow fashion consumer; Young Professionals;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE

  3. 3. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

  4. 4. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya

    University essay from Södertörns högskola/Turismvetenskap

    Author : Sharon Mwamburi; [2019]
    Keywords : Branding; Identity; Mombasa; Stakeholders; Partnership;

    Abstract : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. READ MORE

  5. 5. Where did they go? : An explorative study on the marketplace absence of elderly consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oscar Ahlberg; [2019]
    Keywords : Baudrillard; exclusion; CCT; elderly consumers; consumption; ideology; sign-value;

    Abstract : This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influenced perspective and using Baudrillard critical theory of symbolic exchange and death as a lens of analysis, this thesis will utilize a psycho-social method to explore how and why older consumers find themselves excluded from the market. READ MORE