Essays about: "consumer identity"
Showing result 21 - 25 of 201 essays containing the words consumer identity.
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21. : Consumer generated clothing trends that are sustainable in outcome: second hand clothes consumption and its intersection with sustainable taste regimes
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Shopping for second-hand clothes is a phenomenon that has been on the rise, especially for the last twenty years. Second-hand clothes (SHC) consumption is a consumer-generated shopping trend whose consumers are discursively creating new identity meaning(s) for themselves out of their consumption. READ MORE
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22. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE
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23. Individual Consumer Identity Formation in a Politicised World
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to gain an understanding of how consumers build their individual identities through everyday political acts of consumption. Methodology & Empirical Data: This study is conducted based on a social constructionist worldview with a qualitative research design, adopting an inductive approach. READ MORE
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24. The impact of identity meaning and voluntary simplicity on second-hand clothing (SHC) consumption from the consumer’s perspective.
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Shopping for second-hand clothes is a phenomenon that has been on the rise, especially for the last twenty years. Second-hand clothes (SHC) consumption is a consumer-generated shopping trend whose consumers are discursively creating new identity meaning(s) for themselves out of their consumption. READ MORE
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25. Crafting identities: how do consumers in the craft beer subculture construct their identities?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. READ MORE
