Essays about: "consumer innovativeness"

Showing result 1 - 5 of 15 essays containing the words consumer innovativeness.

  1. 1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

  3. 2. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ninni Rydstedt; Quyen Nguyen; [2020]
    Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE

  4. 3. Embracing a new era of clothing consumption

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Larsdotter; Vivianne Yance; [2019]
    Keywords : Collaborative consumption; Redistributed ownership; Utility-based nonownership; Second-hand clothing; Clothing rental;

    Abstract : Clothes play an important role in our lives; not only providing protection, but also offering a way to express ourselves and who we are to the world around us. However, the purchasing of clothing has escalated into unsustainable volumes whereas the utilization of clothing, on the other hand, has decreased. READ MORE

  5. 4. Consumer perceived brand innovativeness : Effects and Moderation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Pelikan; Pierre Meynard; [2018]
    Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

  6. 5. Exploring the Consumer Adoption of Alternative E-payment Methods : A study of the Swedish market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Maxim Lundh; Alexander Svensson; [2018]
    Keywords : e-payment; technology adoption; e-commerce; TAM; mobile payment; online payment;

    Abstract : Purpose: The purpose of this thesis is to identify the factors of adoption within alternative e-payments methods, and gain a deeper understanding of the reasons to why these factors affect the consumer’s adoption. This will be conducted through empirical research, as well as looking into previous theory in order to propose a research framework that is appropriately adapted to the specific phenomenon of alternative e-payments. READ MORE