Essays about: "consumer insight"

Showing result 1 - 5 of 181 essays containing the words consumer insight.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  3. 2. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  4. 3. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  5. 4. Blodröda tomater : matsuveränitet och relationsmat som verktyg för ett hållbart italienskt jordbruk

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Linn Hummelstrand; [2023]
    Keywords : relationsmat; matsuveränitet; lokalism; italienskt jordbruk;

    Abstract : Denna studie undersöker exempel på insatser som syftar till att skapa lokala livsmedelssystem i Italien. Studien utgår från en konsument, två producenter och en NGO som strävar efter lokala livsmedelssystem baserade på matsuveränitet. Relationella band och synen på det ”lokala” inom livsmedelssystem diskuteras i uppsatsen. READ MORE

  6. 5. A Comparison Between Implementations of Cryptographic Algorithms and Their Efficiency in Smartphone Computing Environments : Exploring the Performance Trade-offs of Performing Cryptographic Work in Different Smartphone Development Frameworks

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ossian Dillner; [2023]
    Keywords : Cryptography; Security; Privacy; Smartphones; Kryptografi; Säkerhet; Integritet; Smartphones;

    Abstract : In the recent decade concern for privacy has massively increased in the public consciousness. As a result of this development, demand for end-to-end secure communications in all manner of applications has also seen a rapid increase. This development can however often be at odds with other consumer demands. READ MORE