Essays about: "consumer interaction e-commerce"

Showing result 1 - 5 of 19 essays containing the words consumer interaction e-commerce.

  1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  3. 2. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  4. 3. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : TING YANG; Yang Wu; [2021]
    Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

  5. 4. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  6. 5. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Hedelin; Julia Granqvist; [2021]
    Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE