Essays about: "consumer motives"
Showing result 1 - 5 of 78 essays containing the words consumer motives.
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1. Unwrapping Brand Activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE
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2. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. READ MORE
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3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE
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4. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. READ MORE
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5. Analysis of consumer behavior toward organic food products in Sweden
University essay from SLU/Dept. of People and SocietyAbstract : Organic food has attracted attention from many consumers in recent years, both in Sweden and internationally. Due to people's growing interest in sustainable production and consumption, many researchers have attempted to identify and explain the motives and barriers that influence the intention to buy and consume organic food. READ MORE