Essays about: "consumer objectives"

Showing result 1 - 5 of 115 essays containing the words consumer objectives.

  1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 2. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Saga Blomström; Josef Waldfogel; [2023]
    Keywords : Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Abstract : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. READ MORE

  4. 3. Techno-economic analysis of Energy Storage as a Service business models for prosumers in France

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alice Lacroix; [2023]
    Keywords : ;

    Abstract : One of the current challenges for developed countries is the transformation of the entire electricity system. Ambitious objectives of renewable energy penetration in the electricity mixare established to reduce the energy sector’s greenhouse gas emissions rate and reach sustainability goals. READ MORE

  5. 4. Strategic implementation of circular business models in developing countries

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Azusa Lindwall; [2023]
    Keywords : circular economy; multinational corporations; municipal solid waste management; recycling; developing countries; Social Sciences;

    Abstract : This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by the company to promote the recycling of used beverage cartons (UBCs) in the country. READ MORE

  6. 5. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Filippa Möller; Linnéa Wrobel; [2023]
    Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE