Essays about: "consumer perception clothes"

Showing result 1 - 5 of 11 essays containing the words consumer perception clothes.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

3. 2. Wheelchair Users Relationship to Clothing : A Study of Incorporating Adaptive Clothing in the Fashion Industry, with an Investigation of Adaptive Trousers and its Functional, Aesthetic and Socio-Psychological Qualities

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Kajsa Wallman; Sarah Enocson; [2023]
   Keywords : Adaptive clothing; wheelchair; adaptive trousers; inclusive design; product development; aesthetic perception;

   Abstract : This study investigates the functional and aesthetic needs in adaptive clothes, with emphasis on trousers for wheelchair users. A pair of trousers were provided by Design by Björk to be investigated and distinguish if the desired consumers' needs are met. READ MORE

4. 3. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Makda Adhanom; Natasha Alvaro; [2023]
   Keywords : ;

   Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

5. 4. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
   Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

   Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE

6. 5. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Benjamin Aidanpää; [2023]
   Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE