Essays about: "consumer perception of ethics"

Found 5 essays containing the words consumer perception of ethics.

1. 1. Bright Patterns as an Ethical Approach to Counteract Dark Patterns : A Closer Investigation of The Ethics of Persuasive Design

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Hellen Truong; Axel Dalbard; [2022]
   Keywords : Bright patterns; Dark patterns; Design ethics; Freedom of choice; Persuasive design; Transparency;

   Abstract : The purpose of this study is to explore the ethical dilemma in design that User Experience (UX) designers encounter in their workplace, consumers’ perception of ethics in bright patterns and dark patterns, and consumers’ decisions between bright patterns and dark patterns. The former aims to understand the reason behind the prevalence of dark patterns, while the latter aims to determine whether bright patterns are a potential ethical approach that designers can adopt in the future. READ MORE

3. 2. Consumer's Ethical Perception on Greenwashing

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aoi Ikeda; Georgios Komis; [2022]
   Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

   Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

4. 3. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Hansson; Adam Manfredsson; [2020]
   Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

   Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

5. 4. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

   University essay from Umeå universitet/Företagsekonomi

   Author : Pauline Brideron; Frédéric Hussler; [2018]
   Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

   Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE

6. 5. The Downward Effect of Ethics in the Value Chain

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Nicole Böke; Dewy F. Mulder; [2009]
   Keywords : Ethics; Value chain; Business Ethics; Single Case study; Corporate social responsibility; Code of conduct; proactive; reactive; marketing;

   Abstract : The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering the still upcoming trend of investigation of ethical considerations, as described by Macfarlane (1995). Many researchers are constantly improving the ethical theories and showing continued change in the perception of ethics (Svensson & Wood, 2007) The purpose of this research is to identify the effect of ethics on the proactive or reactive behavior of companies, with a downward tendency provided in the value chain. READ MORE