Essays about: "consumer perception questionnaire example"
Found 5 essays containing the words consumer perception questionnaire example.
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1. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE
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2. Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market
University essay fromAbstract : In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). READ MORE
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3. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE
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4. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer
University essay from Företagsekonomiska institutionenAbstract : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. READ MORE
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5. Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities
University essay from IHH, FöretagsekonomiAbstract : Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. READ MORE
