Essays about: "consumer perception towards"

Showing result 1 - 5 of 160 essays containing the words consumer perception towards.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes

    University essay from Göteborgs universitet/Graduate School

    Author : Ignacio López Casanueva Arturo; Bergström Martin; [2023-06-29]
    Keywords : ;

    Abstract : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. READ MORE

  4. 3. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Anshu Gautam; [2023]
    Keywords : Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Abstract : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. READ MORE

  5. 4. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Keywords : ;

    Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

  6. 5. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE