Essays about: "consumer perceptions"

Showing result 1 - 5 of 246 essays containing the words consumer perceptions.

  1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  2. 2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  3. 3. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

  4. 4. Brand Activism Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gal Dagan; Jessica van Zeijderveld; [2022]
    Keywords : Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Abstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE

  5. 5. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Greijer; Abdullah Smew; [2022]
    Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE