Essays about: "consumer perceptions"

Showing result 1 - 5 of 143 essays containing the words consumer perceptions.

  1. 1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  2. 2. Are edible insects the new black? An exploratory study assessing Danish children’s perception of edible insects

    University essay from Lunds universitet/LUCSUS

    Author : Anita Geertsen; [2019]
    Keywords : Edible insects; entomophagy; adolescents; perceptions; meat alternative; barriers to adoption; Social Sciences;

    Abstract : The consumption and production of livestock have a negative impact on the environment and climate. In many Western countries, the consumption is particularly high and it is expected to increase globally. This increase will lead to further pressure on already stressed planetary boundaries. READ MORE

  3. 3. To Influence and Be Influenced

    University essay from Göteborgs universitet/Graduate School

    Author : Ebba Törneman; Erika Molinder; [2018-07-03]
    Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Barriers Online: Exploring Consumers' Resistance to E-groceries

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Coralis Berggren; Sarah Wikström; [2018]
    Keywords : E-commerce; Barriers; E-grocery; Consumer Perceptions; Consumer Resistance;

    Abstract : Background: Since the dawn of internet shopping there has always been consumers who show resistance. Researchers have identified several relevant barriers which inhibit these consumers from shopping online. READ MORE

  5. 5. International Students’ Perception of Risk and Safety when Travelling : Case Study on students of Dalarna University, Borlange, Sweden

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Naseef Rahman; [2018]
    Keywords : International Student traveller; Perception; Risk; Safety and Security; Thematic Analysis; Semi-Structured Interview; Avoiding Risk; Travelling safety concern.;

    Abstract : International students are becoming a more and more attractive group for tourism agencies, and for those responsible for regional development, some study is warranted to explore how one may effectively recognize their preferences, wants, needs, and constraints to draw their attention towards the destination or to experience tourism firm’s offerings specially in this research about their perception about risk, safety and security during their travelling. Perception of risk, safety and security of a tourist destination may create a broader platform of preferences, and associated constraints. READ MORE