Essays about: "consumer perceptions"

Showing result 21 - 25 of 301 essays containing the words consumer perceptions.

  1. 21. The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ida Lucietti; Sophia Petrovská; Yufeng Li; [2023]
    Keywords : Colours; psychology; consumer perceptions; food industry; Business and Economics;

    Abstract : Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. READ MORE

  3. 22. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

  4. 23. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  5. 24. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Felix Stenberg; Joakim Bosved; [2023]
    Keywords : Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

    Abstract : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. READ MORE

  6. 25. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE