Essays about: "consumer perspective"

Showing result 21 - 25 of 751 essays containing the words consumer perspective.

  1. 21. Effects of Green Labelling on Residential Property Prices : An empirical study of the municipality of Malmö

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Sóley Ólafsdóttir; [2023]
    Keywords : Real estate; Energy performance; Eco-labels; Sustainability; Hedonic Prices;

    Abstract : To reduce environmental impact from the real estate sector, improving energy performance and promoting the use of eco-labels are among essential elements. Understanding the relationship between the green initiatives, and their impact on property prices provides valuable insights into consumer preferences and market dynamics, from the perspective of asymmetric information. READ MORE

  3. 22. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  4. 23. From farm to food waste? : Opportunities and limitations for a circular economy in the cow milk and oat drink industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Linnea Fundberg; Zandra Hedlund; [2023]
    Keywords : Circular economy; food waste; supply chain managment; oat drink; dairy; sustainability;

    Abstract : The purpose of our thesis is to determine to what extent the cow milk and oat drink industries can implement a circular economy according to Ellen MacArthur Foundation’s definition. In addition, we will discuss the impact on the overall sustainability. READ MORE

  5. 24. Consumer Perceptions of Circular Practices in the Textile Sector and the Relation to Consumption Behaviour : Practical Implications for Stakeholders in the Textile Industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Elina Lewe; [2023]
    Keywords : Textile industry; circular economy; circular practices; consumption behaviour; value and risk perceptions;

    Abstract : The textile industry has a substantial negative impact on the environment. In order to decrease the environmental impact, the industry needs to transition to a more sustainable and circular system. READ MORE

  6. 25. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE