Essays about: "consumer power"

Showing result 1 - 5 of 214 essays containing the words consumer power.

  1. 1. #BuyNowPayL8r -The Influence of Social Media on Consumer Credit Behavior

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Henrik Lättman; Anton Rosdahl; [2020-07-03]
    Keywords : social media; consumer credit; indebtedness; behavioral economics; time preferences; social comparison; relative- income and consumption; normative perceptions; envy;

    Abstract : Amplified by the introduction of the smartphone, which is now integrated in nearly every aspect of daily life, consumer credit-financed purchases are more accessible than ever and can now be spontaneously made in a matter of minutes. The aim of this thesis is to investigate the relationship between various financial decisions and time spent on social media (SMT). READ MORE

  2. 2. Exploring the B2B Innovation Decision Making Processes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aida Lojo; Albert Tóth; Kevin Latorre; [2020]
    Keywords : Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance; Business and Economics;

    Abstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE

  3. 3. Tourism and marine resource conservation tentacle in tentacle? Zanzibari hotels as biosphere stewards in support of octopus closures

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Michael Bohlin; [2020]
    Keywords : Corporate biosphere stewardship; tourism; marine resource conservation; small-scale fisheries; Zanzibar; trade; value chain; octopus; signal dilution; Mashirikiani ya kibiosphere stewardship; utalii; uhifadhi wa rasilimali zabahari; wavuvi wadogo wadogo; Zanzibar; biashara; mnyororo wa thamani; pweza; signal dilution;

    Abstract : Tourism fuels the Zanzibari economy but adds to the depletion of marine resources. However, the concept of corporate biosphere stewardship suggests that companies with consolidated power can influence sustainability pathways. READ MORE

  4. 4. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  5. 5. Sharing is Caring : An Examination of the Essential Facilities Doctrine and its Applicability to Big Data

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Hedda Berto; [2020]
    Keywords : Essential facilities; Competition; Big Data; Article 102 TFEU; Abuse; Dominance; European Union; Privacy; Consumer harm;

    Abstract : Since the internet revolution, and with the ever-growing presence of the internet in our everyday lives, being able to control as much data as possible has become an indispensable part of any business looking to succeed on digital markets. This is where Big Data has become crucial. READ MORE