Essays about: "consumer pre-purchase behavior"
Found 3 essays containing the words consumer pre-purchase behavior.
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1. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE
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2. The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. READ MORE
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3. Customer Trial of Self-Service Technology : An investigation of vending machines for non-prescription drugs
University essay from IHH, Företagsekonomi; Internationella HandelshögskolanAbstract : Background In the context of the deregulation in the pharmaceutical industry in Sweden, many new business chances have been created. The rising numbers of players in the market started up the race for gaining market shares and attracting customers with new products and services. READ MORE
