Essays about: "consumer preferences"

Showing result 1 - 5 of 94 essays containing the words consumer preferences.

  1. 1. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. READ MORE

  2. 2. #BuyNowPayL8r -The Influence of Social Media on Consumer Credit Behavior

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Henrik Lättman; Anton Rosdahl; [2020-07-03]
    Keywords : social media; consumer credit; indebtedness; behavioral economics; time preferences; social comparison; relative- income and consumption; normative perceptions; envy;

    Abstract : Amplified by the introduction of the smartphone, which is now integrated in nearly every aspect of daily life, consumer credit-financed purchases are more accessible than ever and can now be spontaneously made in a matter of minutes. The aim of this thesis is to investigate the relationship between various financial decisions and time spent on social media (SMT). READ MORE

  3. 3. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. What is farm animal welfare? : a study of animal-based food consumers’ perceptions inMexico using the ZMET tool

    University essay from SLU/Dept. of Economics

    Author : Cristel Alejandra Capetillo Hernandez; [2020]
    Keywords : animal-based; consumers; farm animal welfare; food; laddering; means-end chain; mental model; perceptions; personal values; ZMET;

    Abstract : Authors stress that farm animal welfare (FAW) has become a mainstream contemporary societal demand worldwide, resulting in research conducted with FAW. The most popular type of research are surveys that analyse consumers’ attitudes towards FAW, yet, these are limited geographically to the European Union, the United States, and Canada. READ MORE

  5. 5. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE