Essays about: "consumer preferences"

Showing result 11 - 15 of 218 essays containing the words consumer preferences.

  1. 11. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  3. 12. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals

    University essay from Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)

    Author : Rinder Pietjouw; [2023]
    Keywords : sustainability; sustainable development; SDG; sustainable development goals; trade mark law;

    Abstract : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. READ MORE

  4. 13. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE

  5. 14. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    University essay from SLU/Department of Molecular Sciences

    Author : Emilia Mattsson; [2023]
    Keywords : willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Abstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE

  6. 15. Impact of Increased Grocery Prices on Households : Studying Sweden 2022/2023

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Freja Engström; Caroline Eriksson; [2023]
    Keywords : Price Elasticity; Price Shock; OLS Regression; Price Increases; Food Consumption; Household Demand; Grocery Prices; Income Effects; Organic Produce; Priselasticitet; Prischock; OLS-regression; Prisökningar; Livsmedelskonsumtion; Hushållsefterfrågan; Livsmedelspriser; Inkomsteffekter; Ekologiska Livsmedel;

    Abstract : In 2022, food prices increased rapidly, prompting this investigation into how the price shock has impacted consumer behavior. Previous studies have found that price shocks affect low- income households with children the most. A switch to more calorie-dense food and a decreased consumption of snacks. READ MORE