Essays about: "consumer preferences"

Showing result 21 - 25 of 218 essays containing the words consumer preferences.

  1. 21. Consumer attitudes towards blockchain food traceability technology in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Yaqi Zhang; [2023]
    Keywords : food transparency; food fraud; discrete choice experiment; sustainable development; willingness to pay;

    Abstract : The research utilizes a Discrete Choice Experiment to assess consumer preferences and determine blockchain-based food traceability's relative importance and utility in the food purchasing process. The study specifically tests five selected attributes of olive oil, including price, organic label, olive oil type, country of origin, and blockchain traceability. READ MORE

  3. 22. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  4. 23. Hedging in the Renewable Sector: A Case Study on Risk Mitigation for Solar Facilities

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Ture Österman; Jesper Janson; [2023]
    Keywords : Hedging; Cannibalization; Solar; Batteries; Co-location;

    Abstract : This thesis examines the risks and implications posed by the expansion of the renewable energy sector, using the perspective of Swedish solar facilities and the renewable project developer OX2. The paper is presented as a case study, primarily based on a qualitative methodology, involving interviews with various stakeholders. READ MORE

  5. 24. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

  6. 25. Improving jet printing quality for printed circuit boards : Optimizing first dot jetting deposition through experimental design and response surface methodology

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : William Hedlund; Gustav Sjöberg; [2023]
    Keywords : PCB; printed circuit board; piezo-actuation profile; quality; My700; solder paste; jet printer; jet printing; experimental design; experimental approach; waveform;

    Abstract : Printed circuit boards (PCBs) are essential components in various electronic devices, playing a vital role in their functionality. Over time, PCBs have evolved significantly, becoming smaller, more complex, and multi-layered to meet the demands of advancing technology and consumer preferences. READ MORE