Essays about: "consumer product design"

Showing result 1 - 5 of 220 essays containing the words consumer product design.

  1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Chandraprabha Jha; [2023-02-01]
    Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

  3. 2. Development and Application of an End-of-Life Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Blomberg; David Lorang; [2023]
    Keywords : ;

    Abstract : As the global climate crisis becomes more urgent, organizations are forced to find ways of reducing their environmental footprint to meet changing climate policies and consumer demands. As the automotive industry is adapting to the shift from internal combustion engines to electrification, as well as the shift from traditional linear business models to circular ones, there is a chance for new actors entering the market to adopt circular business models from their inception, giving them an edge over incumbent firms who have slower adaption times. READ MORE

  4. 3. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  5. 4. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  6. 5. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE