Essays about: "consumer purchase decision model"
Showing result 1 - 5 of 39 essays containing the words consumer purchase decision model.
-
1. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE
-
2. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.
University essay from Jönköping UniversityAbstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE
-
3. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE
-
4. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics
University essay from Umeå universitet/FöretagsekonomiAbstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE
-
5. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry
University essay from Lunds universitet/Miljövetenskaplig utbildningAbstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE