Essays about: "consumer research on tourism"

Showing result 1 - 5 of 34 essays containing the words consumer research on tourism.

  1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  3. 2. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  4. 3. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Xinyue Li; [2022]
    Keywords : ;

    Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE

  5. 4. FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Nordh; Olof Hedin; Christian Sahlgren; [2021-07-02]
    Keywords : Discourse Analysis; Leisure Travel; COVID-19 Pandemic; Stigma; Polarization;

    Abstract : The objective of this paper is to explore and illustrate how the societal view of leisure travel is discursively portrayed during the COVID-19 pandemic. We have taken on a different approach compared to a majority of prior tourism research as we have shifted our focus from major actors within the industry to the contemporary consumer. READ MORE

  6. 5. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Carla Aicher; Oscar Lundin; [2021]
    Keywords : Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Abstract : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. READ MORE