Essays about: "consumer response"

Showing result 1 - 5 of 150 essays containing the words consumer response.

  1. 1. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  4. 4. Oil Prices and Consumer Spending in Sweden : -Do Oil Price shocks affect Private Consumption?

    University essay from Umeå universitet/Nationalekonomi

    Author : Jesper Byström; [2020]
    Keywords : ;

    Abstract : This thesis uses a Vector Autoregressive Model and an Impulse response function to examine the impact of rising oil prices on personal consumption expenditure in Sweden. In Sweden the use of fossil oil has been declining for several years, and by 2045, Sweden aims to have no net emissions of greenhouse gases into the atmosphere, although, there is still a lot of oil left in the energy system, not least in the transport sector. READ MORE

  5. 5. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Gustavsson; Simon Larsson; [2020]
    Keywords : ;

    Abstract : As a global disaster, the COVID-19 pandemic (coronavirus)  has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE