Essays about: "consumer response"

Showing result 21 - 25 of 212 essays containing the words consumer response.

  1. 21. Load profiling and customer segmentation for demand-side management

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anne Baril; [2023]
    Keywords : Smart meter data; TLP; customer segmentation; DSM; EE; D R; clustering; Data från smarta mätare; TLP; kundsegmentering; DSM; EE; D R; klustring;

    Abstract : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. READ MORE

  3. 22. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

  4. 23. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Erika Winblad von Walter; [2022-08-04]
    Keywords : sustainable consumption; pro-environmental consumption; Butlerian gender performativity; motivational representation; gender identity maintenance; masculinity; the green-feminine stereotype;

    Abstract : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. READ MORE

  5. 24. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  6. 25. Oil Shocks and the Russian Economy: Inflation Perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Elena Akhmedova; [2022]
    Keywords : oil shocks; oil exporters; economic policy; Russia; time varying parameters;

    Abstract : This paper aims to assess the effect of oil shocks on the Russian econ- omy, focusing on but not limited to inflation, throughout 2000-2019, with the following main points with respect to economic policy: switching to in- flation targeting in 2014 and undergoing several iterations of the fiscal rule. The paper focuses on estimating a Bayesian time-varying parameter VAR model, additionally calculating the oil price pass through to inflation using the Phillips curve approach and modelling impulse responses to oil shocks us- ing non-Bayesian vector autoregressions. READ MORE