Essays about: "consumer s perception towards hair products"

Found 1 essay containing the words consumer s perception towards hair products.

  1. 1. Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Maryia Hrakhouskaya; Veronica Königsson; [2010]
    Keywords : ;

    Abstract : The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. READ MORE