Essays about: "consumer satisfaction theory"
Showing result 1 - 5 of 23 essays containing the words consumer satisfaction theory.
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1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE
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2. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE
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3. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. READ MORE
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4. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE
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5. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. READ MORE
