Essays about: "consumer sentiment"

Showing result 1 - 5 of 22 essays containing the words consumer sentiment.

1. 1. The Construction of an Investor Sentiment Index for Sweden and its Impact on the Stock Market

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Xuming Zhang; Wenlu Zhang; [2023]
   Keywords : Investor sentiment; principal component analysis; Swedish stock market; Business and Economics;

   Abstract : Investor sentiment is an important research object in behavioral finance, and its analysis has been one of the hot topics in stock market research recently. As an abstract concept, investor sentiment needs to be visualized by the construction of the investor sentiment index. READ MORE

3. 2. Unlocking the crystal ball: Deciphering recessions through dynamic relationships among leading indicators in Sweden

   University essay from Jönköping University/IHH, Nationalekonomi

   Author : Mariyan Traykov; Sina Mohseni; [2023]
   Keywords : VAR; analysis; economics; forecasting; recessions;

   Abstract : Forecasting economic recessions has been a major topic of interest for economists, decisionmakers and the public alike. In this study we ventured to analyse how changes in economic output or GDP is related to changes in consumer sentiment and house prices in the Swedish economy. READ MORE

4. 3. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
   Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

   Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

5. 4. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

6. 5. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Santa Daniela Kanaska; [2022]
   Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

   Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE