Essays about: "consumer social responsibilities"

Showing result 1 - 5 of 22 essays containing the words consumer social responsibilities.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Oskar Sörman; Joel Karlsson; [2022]
    Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

    Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

  4. 3. Product Lifetime Extension - Identifying and investigating the opportunities and challenges presented by business and customers in extending product lifetime from a circular economy perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell produktion

    Author : Tarek Jannusi; Hrishav Paul; [2022]
    Keywords : product lifetime; accessibility; circular economy; design; product obsolescence; supply-chain; produkt livslängden; tillgängligheten; cirkulär ekonomi; design; produkters inkurans; leveranskedjan;

    Abstract : In order to meet the needs of the generations to come and to achieve the global target of maximum climate change of 1.5 degrees, we need to transform the way the society consumes natural resources. The purpose of this research is to effectively align the needs of the businesses and customers alike to accelerate a market-driven resource efficiency. READ MORE

  5. 4. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Keywords : Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Abstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE

  6. 5. The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Emelie Lefevre; Marcus Nilsson; [2020]
    Keywords : Responsible consumers; online purchasing behaviour; fashion industry; consumers’ willingness; theory of planned behaviour; socially responsible consumers behaviour; consumer social responsibilities;

    Abstract : The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. READ MORE