Essays about: "consumer value"

Showing result 1 - 5 of 683 essays containing the words consumer value.

  1. 1. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE

  2. 2. Young consumer perceptions of wooden multistorey construction

    University essay from SLU/Dept. of Forest Economics

    Author : Anders Nytell; [2022]
    Keywords : apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

    Abstract : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. READ MORE

  3. 3. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

  4. 4. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  5. 5. Framing servicescape and consumer value of cycle tourism with grounded theory approach (Case study: Sweden)

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Hetingfang Gu; [2022]
    Keywords : cycle tourism; servicescape; consumer value; Social Sciences;

    Abstract : .... READ MORE