Essays about: "consumer value"
Showing result 11 - 15 of 842 essays containing the words consumer value.
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11. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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12. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE
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13. How is triple bottom line thinking included in small-firm decision making? – A study of potato farmers in Östergötland, Sweden : hur påverkas potatisproduktionen av kvalitetskrav?
University essay from SLU/Dept. of EconomicsAbstract : Earlier research has shown a lack of studies on waste in agriculture production. Therefore, there is a need for improved screening for the cause of wastage in primary production. In addition, more research is required on how quality requirements and norms affect wastage and how waste can be prevented. READ MORE
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14. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE
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15. The Other Side of Equity Valuation: Unlock The Power of Expectations-Based Investing with a Reverse-Engineered Valuation Model
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate valuations models have extensive use in practice and are cornerstones in the academic setting of finance. Traditional valuation models have the function to calculate the intrinsic value of a company on the basis of the forecasted performance of a company. READ MORE
