Essays about: "consumer value"

Showing result 6 - 10 of 842 essays containing the words consumer value.

  1. 6. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 7. Consumer Incentives for Participating in a Circular System - Understanding the Use of Reusable Food and Beverage Packages

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Isaksson; Hanna Palmqvist; [2023-07-03]
    Keywords : Sustainable Food Packaging; Sustainable Beverage Packaging; Circular Economy; Environmental Sustainability; Consumer Incentives; Multi Criteria Decision Analysis; Circular Economy and Logistics; Swedish Packaging Policies; Circular Packaging Solution;

    Abstract : Human actions are causing a growing negative impact on the environment and measures must be taken to halt this trend. In response, the EU and Sweden have developed new regulations to be implemented, aimed at reducing the environmental impact of disposable food and beverage packaging. READ MORE

  4. 8. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Natasha Jamali; Hoda Kasem; [2023-06-28]
    Keywords : ;

    Abstract : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. READ MORE

  5. 9. Sustainability priorities of Swedish companies: an analysis of materiality matrixes

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Yegana Abbaszade; [2023]
    Keywords : banking; capital goods; consumption items; daily items; material; investment;

    Abstract : In this study, I used quantitative content analysis to analyze the materiality matrixes of sustainability reports to identify the sustainability priorities of major companies in Sweden. I focus on the 131 largest listed companies in the country within six industries: material, consumer goods, capital goods, daily goods, banks, and investment companies. READ MORE

  6. 10. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE