Essays about: "consumer-buying act"

Found 3 essays containing the words consumer-buying act.

  1. 1. Social or environmental labelling- Consumers’ knowledge, attitudes and preferences

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MILLA SALMI; [2014]
    Keywords : labelling; social or environmental labelling; eco-labelling; sustainability; transparency; fashion consumer; visual verbal communication; consumer buying behaviour; green consumerism;

    Abstract : Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. READ MORE

  3. 2. Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Caroline Gholamzadeh; Karolina Jakobsson; [2011]
    Keywords : Viral marketing; word of mouth; social medias; power of viral marketing; consumer behaviour process; consumer-buying act; Viral marknadsföring; word of mouth; sociala medier; konsumentbeteende processen; konsumentköpbeteende;

    Abstract : .... READ MORE

  4. 3. SUSTAINABLE ENERGY STRATEGIES AND GREEN ELECTRICITY MARKET DEVELOPMENT : EMPIRICAL EVIDENCE FROM GERMANY

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : DORIS MBIH KNUTZEN; [2011]
    Keywords : Environment; Sustainable energy; Green electricity; Price; Consumer buying behavior.;

    Abstract : Human misuse of environmental assets especially energy is causing environmental degradation, which hampers social and economic welfare for present as well as for future generations. A worldwide shift to sustainable energy sources is one of the required actions to solve the problem. READ MORE