Essays about: "consumer-generated content – online innovation communities– collaborative innovation – value co-creation."

Found 1 essay containing the words consumer-generated content – online innovation communities– collaborative innovation – value co-creation..

  1. 1. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

    University essay from Umeå universitet/Företagsekonomi

    Author : Darein Wadeisa; Abubakar Sada; [2015]
    Keywords : Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

    Abstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE