Essays about: "consumer-generated content – online innovation communities– collaborative innovation – value co-creation."
Found 1 essay containing the words consumer-generated content – online innovation communities– collaborative innovation – value co-creation..
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1. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation
University essay from Umeå universitet/FöretagsekonomiAbstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE
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