Essays about: "consumer"

Showing result 1 - 5 of 4392 essays containing the word consumer.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Global and Ethiopian Cereal Prices: Does the Law of One Price hold in the long run?

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Heba Abbas; Borgström Annina; [2024-02-12]
   Keywords : Ethiopia; cereal; food prices LOP;

   Abstract : Like many other countries in the world, Ethiopia is currently facing significant challenges with high food prices. The high food prices affect cereals such as teff, sorghum, and maize which are staple foods in the Ethiopian diet. This study investigates the relationship between cereal prices in Ethiopia and the world market price of cereals. READ MORE

4. 3. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Gustav Andersson; Ludvig Borges Månsson; [2024]
   Keywords : Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

   Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE

5. 4. Force Type ID, a Two-Factor-Authentication based on force sensitive keys and password

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Fawad Ahmad; [2024]
   Keywords : ;

   Abstract : The conventional computer keyboard keys work as binary switch systems and have stayed the same since the invention of typewriters. With the accelerated progress in forcesensing technology, force-sensitive keyboards have become viable consumer products due to advancements in manufacturing. READ MORE

6. 5. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE