Essays about: "consumers’ behaviours"

Showing result 1 - 5 of 81 essays containing the words consumers’ behaviours.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Felix Stenberg; Joakim Bosved; [2023]
   Keywords : Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

   Abstract : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. READ MORE

4. 3. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

5. 4. Value Sensitive Future of Persuasive Technology in Retail : Multi-Stakeholder Approach

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Dominika Grossova; [2023]
   Keywords : persuasive technology; value sensitive design; ethics in HCI; multi-stakeholder appraoch; artificial intelligence; retail; övertygande teknologi; värdekänslig design; etik i HCI; flerpartsperspektiv; artificiell intelligens; detaljhandel;

   Abstract : Persuasive technology is becoming increasingly prevalent in the retail industry, often to influence customer behaviours and increase sales. This study explores multi-stakeholder perspectives on the values, ethical considerations, and possible risks associated with the implementation of such persuasive technologies. READ MORE

6. 5. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Haotian Zhang; Hongning Wang; [2023]
   Keywords : Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

   Abstract : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. READ MORE