Essays about: "consumers’ trust."

Showing result 1 - 5 of 341 essays containing the words consumers’ trust..

  1. 1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

    University essay from Göteborgs universitet/Graduate School

    Author : Inês Raeiro; Xuexin Li; [2023-07-03]
    Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

    Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

  3. 2. Institutional Logic Multiplicity Behind the Hiring Processes - In-depth study of a Swedish online platform

    University essay from Göteborgs universitet/Graduate School

    Author : Khan Mohammad; Lei You; [2023-06-29]
    Keywords : online platforms; hiring processes; institutional logics; institutional complexity; logic multiplicity;

    Abstract : Recent times have witnessed a nascent, highly dynamic and volatile economy that is transforming and determining the way modern businesses and transactions operate with the intervention of digital economic activity and online platforms, shaping the world around us. As a third-party intermediary between producers (sellers) and consumers (buyers), platform organizations that create value with trust control mechanisms make traditional organizational structures a thing of the past. READ MORE

  4. 3. Culpa in Code: Exploring Autonomous Algorithmic Collusion under EU Competition Law

    University essay from Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

    Author : Carl Brinnen; [2023]
    Keywords : AI; Algorithms; Competition Law; Anti-trust Law; EU; Fault; Intent; Negligence; Dolus; Culpa; Digital Eye; Law and Political Science;

    Abstract : Algorithms wield an increasingly significant influence in our everyday lives. Both in traditional brick-and-mortar markets, and particularly in the digital markets, companies use algorithms for various operations. Instances of algorithmic collusion have already surfaced. However, a more signifi-cant threat may await. READ MORE

  5. 4. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Keywords : ;

    Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

  6. 5. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Janika Förnges; Britta Sieling; [2023]
    Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE