Essays about: "consumers and globalization"

Showing result 1 - 5 of 59 essays containing the words consumers and globalization.

1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

3. 2. Ökade produktionskostnader och krisberedskap : en intervjustudie från ekologiska nötköttsproducenters perspektiv

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Hanna Lundberg; [2023]
   Keywords : lantbruk; nötköttsproduktion; livsmedelssystem; livsmedelssäkerhet; försäljningskanaler; krisberedskap;

   Abstract : Kriget i Ukraina har bidragit till stora utmaningar för dagens producenter i form av ökade produktionskostnader. Kostnader för insatsvaror, el och drivmedel har skjutit i höjden vilket har bidragit till att lantbrukare tvingats skära ner sin produktion eller i vissa fall lägga ner den helt (LRF 2022b). READ MORE

4. 3. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

5. 4. Activism in MMORPGs: A case studyof the MapleStory player boycott

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Tanzila Hakeem; [2022]
   Keywords : Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Abstract : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. READ MORE

6. 5. Unpacking taste : the social life of wine

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Henrik Mikael Waldin; [2022]
   Keywords : social fields; modernity; tradition; authenticity; natural wine;

   Abstract : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. READ MORE