Essays about: "consumers buying behaviour"

Showing result 1 - 5 of 84 essays containing the words consumers buying behaviour.

  1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Keywords : Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Abstract : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. READ MORE

  3. 2. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    University essay from SLU/Department of Molecular Sciences

    Author : Emilia Mattsson; [2023]
    Keywords : willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Abstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE

  4. 3. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Vendela Johansson; Joy Bou Absi; [2023]
    Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE

  5. 4. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Benjamin Aidanpää; [2023]
    Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

    Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE

  6. 5. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bak; Klara Helene Sollwedel; [2023]
    Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE