Essays about: "consumers evaluation of alternatives"

Showing result 1 - 5 of 21 essays containing the words consumers evaluation of alternatives.

  1. 1. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Brunkes; Lina Johansson; [2023]
    Keywords : Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Abstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE

  3. 2. Input shaping in a cantilever 3D printer : Construction and evaluation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Albert Achrén; Jacob Bårdén; [2023]
    Keywords : FDM; 3D printing; input shaping; cantilever; additive manufacturing; FDM; 3D Printing; inout shaping; fribärande; additiv tillverkning;

    Abstract : FDM 3D printing is an additive manufacturing technology that is widely used, mainly for rapid prototyping. It is also one of the cheapest and most accessible AM technologies for consumers. FDM printers, and especially cheaper alternatives, can have problems with creating high quality prints. READ MORE

  4. 3. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  5. 4. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
    Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

    Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

  6. 5. The relation between food shelf-life and environmental impact of different plastic packaging alternatives

    University essay from Lunds universitet/Förpackningslogistik

    Author : Federica De Agostini; [2021]
    Keywords : Barrier properties; evaluation of environmental impact; food packaging; plastics materials; simplified LCA.; Technology and Engineering;

    Abstract : The attention to the environmental impact of plastics materials used in food packaging has produced several studies in the last decade and consumers have started wondering about the utility and the functions of food packaging. In fact, the use and the production of plastic polymers cause pollution due to the disposal and to the CO2 emission. READ MORE