Essays about: "consumers experience"

Showing result 1 - 5 of 390 essays containing the words consumers experience.

  1. 1. “Fair Trade is an artisan’s movement” An interview study with handicraft producer organisations affiliated to World Fair Trade Organisation (WFTO) in the Global South

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Miranda Kårelind; [2022-01-18]
    Keywords : Traditional handicraft; Craftsmanship; Artisans; Fair Trade; Global South;

    Abstract : Traditional craftsmanship provides a significant source of income for marginalised groups in many parts of the Global South. Simultaneously, the traditional handicraft is a way to remember and maintain a cultural heritage. However, the ability to survive on traditional craftsmanship has worsened around the world. READ MORE

  2. 2. The designs and aesthetics of Augmented Reality Head-Up Displays

    University essay from Blekinge Tekniska Högskola

    Author : Anton Johansson; [2022]
    Keywords : Head-up displays; Augmented Reality; Aesthetic Design; Colour.;

    Abstract : Head-up displays convey important information to the viewer: from time and weather conditions to GPS navigation and proactive danger alerts. This information can be key to significantly improving driving experience from merely making it more enjoyable to saving lives. READ MORE

  3. 3. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

  4. 4. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  5. 5. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE