Essays about: "consumers experience"
Showing result 1 - 5 of 508 essays containing the words consumers experience.
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1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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2. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE
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3. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping
University essay from Göteborgs universitet/Graduate SchoolAbstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE
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4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
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5. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
University essay from Institutionen för tillämpad informationsteknologiAbstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE