Essays about: "consumers experience"

Showing result 21 - 25 of 508 essays containing the words consumers experience.

  1. 21. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2023]
    Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

    Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

  3. 22. Parameters

    University essay from Lunds universitet/Industridesign

    Author : Linus Brorsson; [2023]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Abstract This project delves into the interplay of physical interfaces of electronic devices and the creative act of making music. Through a literature review, it was understood that there are key UI & UX principles which need to be followed in the development of user-friendly products of this type. READ MORE

  4. 23. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  5. 24. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  6. 25. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE