Essays about: "consumers"

Showing result 1 - 5 of 2938 essays containing the word consumers.

  1. 1. The Organizational Facilitators and Barriers to the adoption of Cloud

    University essay from Göteborgs universitet/Graduate School

    Author : Alessandro Fortunato; [2020-07-22]
    Keywords : ;

    Abstract : Given the technological innovations and technological changes inside and outside of companies, the research carried out in this Master thesis focuses on one of the most important of these technological innovations, the cloud. The cloud and the services offered by it may potentially revolutionize IT resources and IT infrastructure within companies that in part can be outsourced or converted, obtaining an economic advantage over their own management costs. READ MORE

  3. 2. CULTIVATION EFFECTS IN A FRAGMENTED MEDIA ENVIRONMENT. Examining the reciprocal relationship between selective media use and crime perceptions

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Angelica M. A Cöster; [2020-07-21]
    Keywords : media effects; cultivation theory; the reinforcement spirals model; selective exposure; alternative media; crime perceptions; first-order effects; interpersonal communication; media content analysis; structural equation modelling; cross-lagged panel model;

    Abstract : Our media environment has changed rapidly since the cultivation theory was proposed by Gerbner in the late '60s. The amount of news media content has increased to an unprecedented level and the surge of alternative media sites has given news media consumers the option to selectively expose themselves to news that conveys a version of reality which is aligned with their own perceptions. READ MORE

  4. 3. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 4. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : MSc Marketing and Consumption.... READ MORE

  6. 5. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE