Essays about: "consumers"

Showing result 1 - 5 of 3480 essays containing the word consumers.

  1. 1. “Fair Trade is an artisan’s movement” An interview study with handicraft producer organisations affiliated to World Fair Trade Organisation (WFTO) in the Global South

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Miranda Kårelind; [2022-01-18]
    Keywords : Traditional handicraft; Craftsmanship; Artisans; Fair Trade; Global South;

    Abstract : Traditional craftsmanship provides a significant source of income for marginalised groups in many parts of the Global South. Simultaneously, the traditional handicraft is a way to remember and maintain a cultural heritage. However, the ability to survive on traditional craftsmanship has worsened around the world. READ MORE

  3. 2. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Johnson; Isabelle Bjärlestam; [2022]
    Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

    Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

  4. 3. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations inmany industries has led marketers to incorporate sustainability into their marketing practices.Unsustainable operations can especially be seen in the apparel industry, which is ranked asthe second most unsustainable industry in the world. READ MORE

  5. 4. CLIMATE CHANGE AND IDEOLOGY - Are climate change narratives affected by ideology?

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Erik Runge; [2021-10-13]
    Keywords : Climate Change; Narratives; editorial; media; ideology;

    Abstract : Media's framing can arguably affect how media consumers view causes, consequences, and solutions of different social issues such as climate change. Likewise, newspaper editorials have different ideas and approaches to climate change, which may be influenced by their ideological positions. READ MORE

  6. 5. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    University essay from Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Author : Åberg Albin; [2021-10-12]
    Keywords : ;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of textsgathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company,website. The paper applies a framework of Critical Discourse Analysis informed by Theo vanLeeuwen’s theory of ‘legitimations’ and analyses the findings through the theoreticalframework of ‘Sociotechnical Imaginaries’. READ MORE