Essays about: "contemporary CSR"

Showing result 1 - 5 of 13 essays containing the words contemporary CSR.

  1. 1. The storytelling of new experts : How CSR-experts legitimize through storytelling

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanna Svensson; Henrik Pettersson; [2020]
    Keywords : Corporate Social Responsibility; CSR; CSR-Expert; Legitimacy; New Experts; Storytelling;

    Abstract : The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. READ MORE

  2. 2. Speak up or stay quiet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
    Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

    Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

  3. 3. CSR as a customer loyalty driver : Within the energy industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Emelie Hagelborg; [2018]
    Keywords : CSR; kundlojalitet; WTP;

    Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE

  4. 4. The Bilateral transition of product labels in Sweden : A study on product labels with emphasis on food and sustainable profiling

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Axel Lindgren; [2018]
    Keywords : Bilateral transition; Product labels; Food labels; Sustainable consumption; Food; Sustainability; Environment; CSR; LOHAS; Consumer jungle; Consumer;

    Abstract : The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. READ MORE

  5. 5. Designing Communication for Dialogue and Engagement : The Volkswagen Emission Scandal in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Author : Christopher Bradson; Sofia Amanuel; [2018]
    Keywords : Dialogue; Communication Design; Stakeholder engagement; Stakeholder communication; CSR communication.;

    Abstract : Title: Designing Communication for Dialogue and Engagement Authors: Christopher Bradson & Sofia Amanuel Level: Master Thesis, 30p  Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication.  Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. READ MORE